“Now you listen to me, I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex-wives and several bartenders that depend upon me, and I don’t intend to disappoint them all by getting myself “slightly” killed.”—Cary Grant in North by Northwest
“A vacation is having nothing to do and all day to do it in.”
Last week I asked my Twitter pals for their favorite ads from their favorite vacation spots. Here they are. Weather you’re playing hooky tomorrow or hoping on a Jet this summer I hope you find these travel destinations agreeable. If not, let me know, just be sure to include the *Ad.*
@kalstudio Love this Europe by Car from @grainedit @NowMissOwensPennsylvania Railroad, Atlantic City [Poster] @traderbeckyBraniffland! (No need to get off plane) @MsParamountExecI highly recommend Italy to lose yourself @JenTikiHawaii [Poster]
@alisondrake It’s Better In The Bahamas! -out islands- @benardoCalistoga @SandyGuerriere Vacation Tip #2 for Frank is Bora Bora. @SandyGuerriere “Tickle Me Pink” @ Carmel by the Sea, CA
@rhshermanjr Corona has done more for beaches than any ad @virtualbri On the retro side: [Posters] @arielmolina Try this @JaredCastle - @southernoregon & @travelportland @tjeffrey [Charleston TV] Perfect escape for a classy guy
@tmaurici You might as well go big or go home! Australia. @DesireeFerencziBermudatourism.com @jwigderson Washington D.C. No, really. @robertkburnham [Hawaii] … nice any time of year @VariantVal Go see gorillas in Rwanda
I put a simple tweet out the other night, asking for your favorite Martini spots. I make no endorsement of these watering holes. I have my favorite though… it may, or may not be on this list. However, for a limited time I’m sharing my top secret Twittertini spot with friends who’ve voted for me in the Shorty Awards. If you voted, let me know and I’ll DM it to you.
Calif. San Francisco - Martuni’s @joanikin Calif. San Francisco - Sam’s and Tadich Grill … @gappybubble @media_maven @connortmcdonald Calif. San Francisco - Top of the Mark @berniegerm Calif. San Francisco - Aub Zam Zam @citybilly @Beatgrrrl @TBDorman Calif. San Francisco - Cafe Flore @alleeycat Calif. San Francisco - Bix or Range @bitstrategist Calif. San Francisco - Elixir (Mission Dist) @graphics_diva
Calif. Berkeley - Wood Tavern @bitstrategist Calif. Berkley - Amici’s @Gpocialik Calif. Beverly Hills - Beverly Hills Hotel @yaelbt Calif. Long Beach - @yardhouse @Lindatini Calif. Hollywood - @JonesHollywood @showbizgirl
Friends, we’ve arrived at the precipice of the slippery slope of advertising. Lend me a hand.
Great advertising is not about gimmicks. That’s marketing’s job.
(Marketing is not advertising.)
My friend Gossage said something about that.
He said Advertising is America’s one and only *original* art form.
Why? Because real advertising, like art, is the projection of an idea.
You should be moved by it. Moved to respond.
You may be living in *my* future,
but I refuse to believe that this gorgeous art form is going to die by 2010.
The VW campaigns of my time–which was your time once upon a time– wouldn’t have sold all those cars with brain dead headlines like “Big Car Room - Small Car Economy.”
In your “here and now”, does simply slapping your client’s logo on T-shirts result in hefty bottom line sales?
I think not.
The Shorty Awards are intended to celebrate all that is Twitter.
It’s a tip of the hat to those rare birds who have mastered the 140.
The ones who continue to delight and inform us with their comments and consistent insights.
This, my fellow creative thinkers, is not the You-Blog-Twit-Face Awards.
Give your Advertising nomination for the Shorty Award to a creative professional who, like great advertising, engages, entertains and charms within the constraints of Twitter, armed with 140 and no more.
Take a look around. There are some wonderful, smart people out there.
I do look at every bio, every page, and every body before I follow back. Okay I do get busy and miss a few good people. But mostly return the follow unless the bio contains any of the following words/items/terms including: ✖ Private, SEO, arms crossed in photo, no photo, award winning, expert, marketing pro, updates lower than following, CAPS, disproportionate number of updates, cool, (anything)preneur, zero @messages, all RT’s power, success, $$$ or San Fran - It’s San Francisco.
Happy to follow entities using these words/items/terms: Gun slinger, wizard, (Any alcohol related term), comic book character, wannabe, Texas, love, writer, baseball, and [the word] stuff.
But can always be swayed by: A cute photo, a cute puppy, the name Betty, women with grey, men in kilts, cigarette coupons, good air-brushing, and well made cars.