Friends, we’ve arrived at the precipice of the slippery slope of advertising. Lend me a hand.
Great advertising is not about gimmicks. That’s marketing’s job.
(Marketing is not advertising.)
My friend Gossage said something about that.
He said Advertising is America’s one and only *original* art form.
Why? Because real advertising, like art, is the projection of an idea.
You should be moved by it. Moved to respond.
You may be living in *my* future,
but I refuse to believe that this gorgeous art form is going to die by 2010.
The VW campaigns of my time–which was your time once upon a time– wouldn’t have sold all those cars with brain dead headlines like “Big Car Room - Small Car Economy.”
In your “here and now”, does simply slapping your client’s logo on T-shirts result in hefty bottom line sales?
I think not.
The Shorty Awards are intended to celebrate all that is Twitter.
It’s a tip of the hat to those rare birds who have mastered the 140.
The ones who continue to delight and inform us with their comments and consistent insights.
This, my fellow creative thinkers, is not the You-Blog-Twit-Face Awards.
Give your Advertising nomination for the Shorty Award to a creative professional who, like great advertising, engages, entertains and charms within the constraints of Twitter, armed with 140 and no more.
Take a look around. There are some wonderful, smart people out there.