I do look at every bio, every page, and every body before I follow back. Okay I do get busy and miss a few good people. But mostly return the follow unless the bio contains any of the following words/items/terms including: ✖ Private, SEO, arms crossed in photo, no photo, award winning, expert, marketing pro, updates lower than following, CAPS, disproportionate number of updates, cool, (anything)preneur, zero @messages, all RT’s power, success, $$$ or San Fran - It’s San Francisco.
Happy to follow entities using these words/items/terms: Gun slinger, wizard, (Any alcohol related term), comic book character, wannabe, Texas, love, writer, baseball, and [the word] stuff.
But can always be swayed by: A cute photo, a cute puppy, the name Betty, women with grey, men in kilts, cigarette coupons, good air-brushing, and well made cars.